Rory Sutherland

Alchemy Quotes

“The human mind does not run on logic any more than a horse runs on petrol”

“You are not thinking; you are merely being logical”

“It's important to remember that big data all comes from the same place – the past”

“When you demand logic, you pay a hidden price: you destroy magic”

TED Talk Rory Sutherland: Life Lessons from an ad man

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New Marketing Truths from Behavioural Economics

New Marketing Truths from Behavioural Economics Richard Wise hosted Rory Sutherland, Richard Shotton and Sasha Dzhuras-Dotta for what was a lively overview of the field of behavioural economics, giving us plenty of practical ideas on how to apply it and

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